TH Peng Takes on Global Role as Executive Director of Grey Group
lbbonline.com, 9 months, 2 weeks ago
Effective January 1st 2016, TH Peng, Chairman & CEO of Grey Greater China. will be moving to a newly created global role as Executive Director of Grey Group, reporting directly to Jim Heekin - Chairman & CEO Grey Group. He will continue to be based out of Hong Kong.
Under Mr Peng’s stewardship, Grey’s China operation grew substantially in size (in the years 2012 to 2015) and its current operation has increased almost 3 times in revenue.
In addition, the agency has received many accolades in recent years. In 2013, Campaign Asia-Pacific awarded Grey China ‘Agency of the Year’ (Gold) whilst Grey Hong Kong won Silver and Grey Greater China was also named ‘Agency of the Year’ in 2013. In 2014, Grey Shanghai clinched the title ‘Best performing agency in China’ by Campaign Asia.
Mr Peng is also responsible for introducing effective digital thinking and culture across Grey Group Greater China. This has led to a fully integrated digital offering in every office, for all the key accounts in Greater China.
Mr Peng’s reputation as an effective and respected leader has attracted enviable talent into Grey Group: Oliver Xu as Chief Integration Officer, China & Managing Director of Grey Beijing, June Lyloc as Managing Director of Grey Shanghai, Sarah Trombetta as Grey Managing Director HK & Business Head P&G, Greater China, Joseph Tsang as Digital eCosystem Director, Grey Greater China, Simon Sze as Chief Financial Officer, Grey Greater China and HaiDong Guan as Executive Planning Director, Grey China – to name a few.
“TH Peng’s role has been instrumental in preparing Grey Group Greater China for the challenges of the future and under his leadership their achievements have been many. I am sure he will continue to bring further success to Grey Group in his new role,” said Jim Heekin, Chairman & CEO, Grey Group.