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TGI Fridays’ Integrated Brand Campaign Introduces The World To Fridarians, Fri, Sep 28, 2018

Created by customer-centric agency Partners and shot by BAFTA award winning Pretzel Films

TGI Fridays’ Integrated Brand Campaign Introduces The World To Fridarians

In three short films we meet Fridarians who have waved goodbye to conformity, and said a big ‘hello’ to being themselves. We see Laura getting saucy when out with her parents, Jay staying out late on a school night, and the Jones’ finding whatever reason they can to celebrate with the family.

Created by customer-centric agency Partners, who have been tasked to help reignite guest love for the brand.

A first for the original rule breakers to launch a brand campaign, shot by BAFTA award winning Pretzel Films. The campaign will feature on VOD, radio and will be rolled out across social channels.

Speaking about the campaign, Steve Flanagan, Chief Marketing Officer at TGI Fridays, said: “We have a promise written on the wall in every one of our restaurants which is simply “In here it’s always Friday” – anda we pride ourselves on making sure that for every guest we deliver outstanding food, unrivalled guest service and a relaxed fun experience. In almost every aspect of life, people have been told what to do, and how to do it when going out for dinner and drinks. Being a Fridarian at TGI Fridays is different. Friday isn’t just Friday. It’s Monday lunch-time. It’s Tuesday night. It’s Sunday evening. It’s whenever a Fridarian wants it to be.”

Aaron Goldring, Executive Creative Director at Partners added: “We’ve all had a great night out at TGI Fridays. Our ‘Go Fridarian’ campaign not only celebrates the unashamedly good times you’ll have in every restaurant, it also gives guests permission to let their hair down, pull their sleeves up, and experience that Friday feeling any day of the week.”

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Creative Agency

Creative Agency: Partners

Art Director: Gabriella Kohli

Planner: Craig Lawrie

Executive Creative Director: Aaron Goldring

Copywriters: Nick Coates

Business Director: Matt Lee

CMO: Steve Flanagan

Agency Producers: Tim Page @ Heads Up Production

Account Managers: Chris Morrogh

Senior Account Director: Sarah Taraq

Media Agency

Media Agency: Reprise media

Media Planners: Phil Clark

Production Company

Production Company: Pretzel Films

Director: Jamie Maule-Ffinch

Post Production / VFX

Post Production Company: Unit


Audio Post: Unit

Category: Restaurants , Retail and restaurants