TGI Fridays’ Integrated Brand Campaign Introduces The World To Fridarians
In three short films we meet Fridarians who have waved goodbye to conformity, and said a big ‘hello’ to being themselves. We see Laura getting saucy when out with her parents, Jay staying out late on a school night, and the Jones’ finding whatever reason they can to celebrate with the family.
Created by customer-centric agency Partners, who have been tasked to help reignite guest love for the brand.
A first for the original rule breakers to launch a brand campaign, shot by BAFTA award winning Pretzel Films. The campaign will feature on VOD, radio and will be rolled out across social channels.
Speaking about the campaign, Steve Flanagan, Chief Marketing Officer at TGI Fridays, said: “We have a promise written on the wall in every one of our restaurants which is simply “In here it’s always Friday” – anda we pride ourselves on making sure that for every guest we deliver outstanding food, unrivalled guest service and a relaxed fun experience. In almost every aspect of life, people have been told what to do, and how to do it when going out for dinner and drinks. Being a Fridarian at TGI Fridays is different. Friday isn’t just Friday. It’s Monday lunch-time. It’s Tuesday night. It’s Sunday evening. It’s whenever a Fridarian wants it to be.”
Aaron Goldring, Executive Creative Director at Partners added: “We’ve all had a great night out at TGI Fridays. Our ‘Go Fridarian’ campaign not only celebrates the unashamedly good times you’ll have in every restaurant, it also gives guests permission to let their hair down, pull their sleeves up, and experience that Friday feeling any day of the week.”
Creative Agency: Partners
Art Director: Gabriella Kohli
Planner: Craig Lawrie
Executive Creative Director: Aaron Goldring
Copywriters: Nick Coates
Business Director: Matt Lee
CMO: Steve Flanagan
Agency Producers: Tim Page @ Heads Up Production
Account Managers: Chris Morrogh
Senior Account Director: Sarah Taraq
Media Agency: Reprise media
Media Planners: Phil Clark
Production Company: Pretzel Films
Director: Jamie Maule-Ffinch
Post Production / VFX
Post Production Company: Unit
Audio Post: Unit
Category: Restaurants , Retail and restaurants