Leo Burnett Sydney has announced that it is
creative partner to TEDxSydney 2017, the leading platform for sharing
and growing Australian ideas, innovation and creativity with the power
to change attitudes, lives, and, ultimately, the world.
The
partnership sees Leo Burnett providing strategic communications
expertise to TEDxSydney's brand and the development and execution of the
creative campaign for the change-making event under this year's
'Unconventional' theme.
Now more than ever, with the world at an unprecedented crossroad of
identity, the need for action is vitally important. Together with
TEDxSydney, Leo Burnett is committed to providing change-makers with a
stage to assist in their success and growth into the future, while
giving people an opportunity to engage with this positive change in
action.
Says Pete Bosilkovski, CEO, Leo Burnett, Sydney: "We are
excited to be partnering with such a like-minded, progressive and
empowering organisation as TEDxSydney. Our shared values and
philosophies around bringing people together and driving positive change
through embracing connected thinking, creativity and innovation makes
this a very synergistic and powerful partnership."
Says Stuart
Buchanan, head of marketing, TEDxSydney: "We're thrilled to be
able to partner with Leo Burnett, Sydney for this year's TEDxSydney. This
year's event is the biggest yet, and we wanted to make sure we had the
best thinkers and creatives on our side as we moved through this
exciting phase of growth. The team at Leo Burnett have been terrific to
work with. Their strategic insights have already revitalised our
thinking and helped shape our overall approach to the 2017 event. Their
enthusiasm for the mission of TEDxSydney is refreshing and very
infectious."
TEDxSydney 2017 will be held at ICC Sydney, Darling Harbour, on Friday 16 June.
Leo's will also host its own event featuring a selection of presenters from the TEDxSydney 2017 speaker line-up.