senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

TBWA\Shanghai Unleashes Outrageous Fun for McDonald's Angry Birds Spots

11/05/2016
Advertising Agency
New York, USA
134
Share
New campaign launches ahead of the release of the Angry Birds movie

TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead of the Angry Birds movie launching at the end of May.

The additional burgers include, the Angry Red Double Chicken Burger and the McDonald’s Fried Pork Patty and Steamed Egg Burger.

Said Frank Marinus, Regional Creative Director at TBWA\ Shanghai, “The creative idea, ‘Unleash Outrageous Fun’ opened up enormous opportunities for the brand agency to develop a fully integrated campaign that is highly engaging and fun. With the knowledge that younger Chinese people fully engage with avenues that help release the pressure of daily life, the Angry Birds platform experience provides just that.”


The campaign began to roll out with the first film entitled ‘Red’ breaking April 20, 2016, followed by ‘Green Pigs’ launching May 10. 

To celebrate, selected McDonald's flagship restaurants will be decorated with the Angry Birds theme to drive further experience with the ‘outrageously fun’ characters, in addition to the Angry Birds mobile game designed to allow players to unlock special game modes and win Power-Ups or an AR picture. 

TBWA\Shanghai also partnered with Leo Burnett Shanghai ARC Team and Consultancy, OMD Shanghai and NIM Digital to unleash a fully integrated ‘Fun’ experience.



Credits
Agency / Creative
More News from TBWA Worldwide
5 minutes with...
5 Minutes with… Kim Laama
19/03/2024
366
0
5 minutes with...
5 Minutes with… Joanne Lao
07/03/2024
44
0
ALL THEIR NEWS
Work from TBWA Worldwide
BEHRtoven
BEHR Paint Company
25/03/2024
14
0
Project Jupiter
BMW
07/03/2024
22
0
Festival
HORNBACH
21/08/2023
816
0
ALL THEIR WORK