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TBWA\Paris is Bringing Cinematic New York Action to McDonald's

TBWA Worldwide, 5 months ago

Moonwalk Films' Ben Gregor directs action-packed spots for new campaign

TBWA\Paris is Bringing Cinematic New York Action to McDonald's

Starting from April the 19th, McDonald’s is offering a whole new operation inspired by New York’s street food markets, available in all restaurants until May the 30th.  

This offer, inspired by the Big Apple, is composed of seven new products including two burgers (Original Sweet Mustard and the Grilled Cheese & Bacon), a sharing box, a wrap, two salads, fries and a new topping for the sundae.

To highlight these innovations, the brand transports us to the streets of New York thanks to two TV spots created by TBWA\PARIS and directed by Ben Gregor (Moonwalk Films).

Creative Agency

TV Producer: Elisabeth Boitte

Copywriter: Stéphane Kaczorowski

Art Director: : Sébastien Skrzypczak

Executive Creative Director: Benjamin Marchal, Faustin Claverie

CEO: Maxime Boiron

Managing Director: Luc Bourgery, Matthéo Pressmar, Gael d’Oliveira

Creative Agency: TBWA\PARIS

Music and Sound

Sound Design: \Else

Production Company

Director: Ben Gregor

Producers: Moonwalk Films

Category: Fast food , Retail and restaurants

Genre: Action , Comedy