TBWA\Paris is Bringing Cinematic New York Action to McDonald's
Starting from April the 19th, McDonald’s is offering a whole new operation inspired by New York’s street food markets, available in all restaurants until May the 30th.
This offer, inspired by the Big Apple, is composed of seven new products including two burgers (Original Sweet Mustard and the Grilled Cheese & Bacon), a sharing box, a wrap, two salads, fries and a new topping for the sundae.
To highlight these innovations, the brand transports us to the streets of New York thanks to two TV spots created by TBWA\PARIS and directed by Ben Gregor (Moonwalk Films).
TV Producer: Elisabeth Boitte
Copywriter: Stéphane Kaczorowski
Art Director: : Sébastien Skrzypczak
Executive Creative Director: Benjamin Marchal, Faustin Claverie
CEO: Maxime Boiron
Managing Director: Luc Bourgery, Matthéo Pressmar, Gael d’Oliveira
Creative Agency: TBWA\PARIS
Music and Sound
Sound Design: \Else
Director: Ben Gregor
Producers: Moonwalk Films
Category: Fast food , Retail and restaurants
Genre: Action , Comedy