TBWA\Istanbul's Floating Cemetery Memorialises Refugees Lost at Sea
The Syrian Civil War is one of the biggest humanitarian crises of our time. Since the beginning of the war, millions of Syrian people have left their homeland, becoming refugees.
For them, the escape route is as tragic as the war itself. The final destination is Europe; the dream is an honourable life. But, we all know that it is not an easy dream to achieve.
More than 4000 Syrian refugees have died trying to cross the Mediterranean. Many more Syrians continue to start out this deadly journey every day.
Support to Life, an international humanitarian aid agency, wanted to bring worldwide attention to this issue. By expanding its refugee support program, the agency aims to provide a better life for more refugees.
In order to achieve this, the company started a partnership with TBWA\ISTANBUL. In memory of thousands of refugees who lost their lives trying to cross the sea, they created a sea cemetery. Once in place, The Sea Cemetery installation was filmed and the video has been published on the internet to reach as many people as possible. The video forwards the viewers directly to theseacemetery.com, where they can learn more about the refugee crises and take action.
The more people respond to our campaign, the less this sea cemetery will grow. And, even if it's just a drop in the ocean, it's a support to life.
Creative Agency: TBWA\Istanbul
Category: Charity , Corporate and social