TBWA\Group Thailand's DAN Wins Digital Duties for L’Oréal Paris
TBWA\Group Thailand has announced that its digital agency, Digital Arts Network (DAN), has been appointed to handle the digital creative duties for L’Oréal Paris, the biggest brand franchise in L’Oréal Thailand.
Umesh Phadke, Managing Director of L’Oréal Thailand, commented, “We are excited about bringing TBWA\Digital Arts Network to the L’Oréal fold. The agency won the business behind a strong understanding of our consumers in the online world and big ideas that challenged the status quo. We look forward to partnering with TBWA\Digital Arts Network to help us achieve our ambition of becoming the leading beauty brand in Thailand.”
Commenting on the win, Chaipranin Visudhipol, Chairman of TBWA\Group Thailand, said, “We are especially proud of this win, which comes as the highest recognition of the disruptive work we developed for L’Oréal at the end of last year. We’re happy to have been rewarded with this business, and look forward to using the power of disruption to break conventions within the beauty category in Thailand.”
Category: Beauty/health , Haircare