TBWA Sydney & Maud have been named Agency of
the Year at the 26th annual Australasian Catalogue Association (ACA)
Awards, held last Friday night.
Creatives,
retailers, producers and agencies were amongst a record attendance of
734 guests all awaiting to hear who had been crowned 'Agency of the
Year'.
TBWA Sydney and Maud were successful in securing the award
for 'Agency of the Year'. The agency had a big year winning another
four awards for David Jones with 'Catalogue Retailer of the Year - up to
1.5M', 'Kitchen and Home Interior', 'Chain and Department Stores', and
'Online Retailers'.
TBWA Sydney & Maud took the title over tough competition with the
finalists including Clemenger BBDO for Myer, AJF Partnership for Vintage
Cellars, and Plump + Spry for Grand Central Shopping Centre.
Says
Jenny Calcott, production designer, TBWA: "We are honoured to win the
title of Agency of the Year. We're very proud of our efforts and are
thrilled to be among such credible names. Well done to the TBWA team for
producing outstanding work over the past year. We are excited for the
year ahead."
Clemenger BBDO and the BCF in-house team took out
the Award for the prestigious 'Judge's Choice' for its work on 'The
BCFing Winter Fashion Collection' for BCF (Boating, Camping and
Fishing).
Says Emma Yerbury, marketing coordinator at BCF
(Boating, Camping and Fishing): "We are truly grateful to be awarded
Judge's Choice for 2017. Our strategy proved to be successful as we
worked together to combine a strong range with engaging creative and
product range to intrigue customers."
Says Kellie Northwood,
chief executive officer, ACA: "Tonight is an important night in the
catalogue and letterbox marketing industry as we celebrate the powerful
work from retailers, agencies, printers and distributers, and their
marketing throughout the year. As 69% of the population engage with
catalogues, it is amazing to celebrate those across Australian and New
Zealand who are working this channel harder every year. A big
congratulations to TBWA Sydney & Maud for being awarded with 'Agency
of the Year'. A well-deserved award for their outstanding work."
The Major Australasian Catalogue Awards Winners and Finalists:
Agency of the Year (Sponsored by Fairfax Media)
Winner TBWA Sydney & Maud
Finalists Clemenger BBDO, AJF Partnership, and Plump + Spry
Best Young Designer (Sponsored by Sierra Delta and PMP Limited)
Winners Zoran Serovski and Kathrina Mabilangan of Chemist Warehouse
Finalists Kate Cochrane of Kmart, Emma Borlase of Target, and Jasmine Holm of TBWA Sydney & Maud
Best Young Talent (sponsored by Stora Enso)
Winner Leah Mammoliti of Redhanded
Finalists Natalie McAdam of Kmart, Genevieve Blackman of Dan Murphy's, and Hannah Toole of Target
Judge's Choice (sponsored by PMP Limited)
Winner BCF - Boating, Camping and Fishing - 'Camp Couture' produced by Clemenger BBDO
Finalists
Kathmandu - 'The Summit' produced by Kathmandu In-House Team, The
Kitchens - 'The Kitchens Autumn 2017' produced by Plump + Spry and
Kidstuff - 'Play Summer/Autumn 2017' produced by Born and Raised
Catalogue Retailer of the Year - up to 1.5m (sponsored by Norske Skog)
Winner David Jones - 'AW17 Brand Book Two' produced by TBWA Sydney & Maud
Finalists
Myer - 'Remember When' produced by Clemenger BBDO, BCF - Boating,
Camping and Fishing - 'Camp Couture' produced by Clemenger BBDO and BCF
In-House Team, and Kathmandu - 'The Summit' produced by Kathmandu
In-House Team
Catalogue Retailer of the Year - up to 3.5m (sponsored by Norske Skog)
Winner Chemist Warehouse – ‘Prices are Falling’ produced by Chemist Warehouse In-House Team
Finalists Kmart – ‘Fit For Every Day’ produced by Kmart In-House Team, Dan Murphy’s – ‘Buyer’s Guide’ produced by Hardie Grant, and Coles Supermarkets ’Happy New Year’ produced by Whippet.
For a full listing of Winners and Finalists go to
www.catalogue.asn.au/awards.