The winners of the
2017 World Media Awards
were announced last week at an exclusive VIP event held at The Ham Yard Hotel
in London. Launched by the World
Media Group, the World Media
Awards, now in their second year, are the only global awards to recognise brands and agencies that are
creating the most effective cross platform, cross border, content-driven
advertising campaigns.
The biggest winner
on the night was Tata Motors, whose global campaign ‘From Zica to Tiago’
created by Maxus Global, picked up the World Media Awards Grand Prix, as well
as winning the World Media Award for the Automotive category.
“We’re delighted to have won this prize,” said Nick Vale, Worldwide Head of Planning at Maxus Global. “Supporting quality journalism in 2017 is something which I think is important to all of us. To do it by entering The World Media Awards and then winning – that’s super special. We’re absolutely thrilled.”
Emma Winchurch-Beale,
President of the World Media Group and International Sales Director at the
Washington Post commented, “We were delighted to see a notable increase in entries
for this year’s World Media Awards with an impressive array of submissions from
all over the world. As advertisers strive to target consumers globally, a successful content-driven ad campaign can be a powerful way to tell
a brand’s story across multiple channels and borders.
“Tata Motors’ entry ‘From Zica to
Tiago’ is a great example of this,
inspiring consumers to truly engage with the brand on a personal level.
Demonstrating authenticity, openness and collaboration, this innovative
campaign is well-deserving of the Grand Prix award.”
A panel of 30
senior judges from major brands, agencies and media owners, presided over by
three head judges – Ian
Armstrong, Global Advertising General Manager, Jaguar Land Rover, Sanjay
Nazerali, Global Chief Strategy Officer with Carat Global, and Raquel Bubar,
Director T Brand Studio International at The New York Times – had the challenge of selecting seven category winners and a Grand
Prix winner from the many entries that were received from across the globe.
The winners of the World Media Awards 2017 are:
Result |
Brand |
Campaign |
Lead Agency
|
World Media Award Automotive
|
|||
Winner |
Tata Motors |
From Zica to
Tiago |
Maxus Global
|
Highly
Commended |
Lexus Europe |
Lexus Life RX |
ZenithOptimedia
|
|
|
|
|
|
Brand |
Campaign |
Lead Agency
|
|||
Winner
|
Shell |
Shell – Best
Day of My Life |
MediaCom |
|||
Highly
Commended |
GE |
Driving the Digital
Industrial Transformation: GE’s 125 Year Old Story |
MEC Global |
|||
World Media Award Financial Services
|
||||||
Winner |
UBS |
UBS Brand
Re-launch |
Mediavest |
Spark
|
|||
|
||||||
World Media Award Lifestyle and Luxury |
||||||
|
|
|
||||
Highly Commended |
The Idle Man |
#StyleMadeEasy |
The Idle Man
|
|||
World Media Award Media and Entertainment
|
||||||
Winner |
Universal
Pictures |
Universal
Pictures’ Sing |
MediaCom
|
|||
World Media Award Technology and Telecoms |
||||||
|
|
|
|
|||
Winner |
bet365 |
Pioneering
In-play Betting and Communicating it to the Masses |
Drummond
Central
|
|||
Highly
Commended |
Deutsche
Telekom |
Deutsche
Telekom – Sea Hero Quest |
MediaCom |
|||
World Media Award Travel and Tourism
|
||||||
Winner |
Visit Faroe
Islands |
Sheep View |
Sansir &
Liquidminds |
|||
WORLD MEDIA AWARD GRAND PRIX
|
|||
Winner |
Tata Motors |
From Zica to
Tiago |
Maxus Global
|