Tapi Carpets & Floors Picks BMB for UK Brand Launch
BMB has won the advertising business for British flooring chain Tapi Carpets & Floors. BMB scooped the account after a competitive pitch. The pitch was handled directly by the client.
BMB will now create a major advertising campaign launching the Tapi brand across the UK. Tapi first launched in 2015 and is the fastest growing retailer in the UK, opening 45 stores in its first year of trade.
The company, who’s CEO is ex-Carpetright director Martin Harris, plans to open an additional 25 stores and 35 mobile showrooms this year.
Johanna Constantinou, Tapi’s Marketing Director, said: “We are delighted to have appointed BMB as our creative agency. BMB has impressed us with its flexibility, outstandingly talented team and proven track record working with retailers. The team at BMB has become as passionate about flooring as we are - with no challenge proving too big or too small. We have no doubt that they are the right partners to successfully launch our brand.”
Juliet Haygarth, BMB CEO, said: “We're chuffed to be working with Tapi. It's not often you get the chance to work with a fresh new business with such big ambitions to shake up its category. BMB has always loved working with new brands and helping them grow, and this one is particularly special. They're a great bunch of people, totally focussed on providing the best service and product. It's a privilege to help them build their brand and spread the word.”
Category: Decorating , Home appliances