Take F**king Risks Meets Dave Trott

Last week, JCDecaux Blue sponsored the latest in Mellor&Smith’s pioneering series: ‘Take F**king Risks’, this time with the prestigious Dave Trott.

Hosted at LSO St Luke’s in the heart of London’s tech hub, Old Street, the event invited Paul Mellor to the stage first to discuss why we need to be convincing clients to take risks. 

Then it was Dave Trott's turn, who discussed how complicated is easy, simple is difficult, but you have to go beyond complicated to get to simple. 

Have a read of Dave Trott’s blog here, and have a watch of the snapshot video below.