senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

‘Take a Different Path’ with This ‘90s Inspired Film from Reebok

31/07/2018
Group745
Music & Sound
London, UK
286
Share
DOLCE infuses jungle and garage into soundtrack of spot directed by Pablo Rivera and Santiago Arbelaez
Group_3646
It’s been 25 years since the Aztrek OG and Rapide trainer were created, and now Reebok are reintroducing them to a new generation. The campaign film takes us on a journey of 90s inspired music and style, from a pool club in Peckham to a neon rave deep in the forest. Taking inspiration from the subcultures born out of the naughties and the influencers that helped mould Reebok into what it is today, a nostalgic yet modern recollection of their story is told by spoken word artist, James Massiah.       

Directed by Pablo Rivera and Santiago Arbelaez of La Familia, the film shows off the iconic runners using retro graphics, animations and GIFs, as if caught in a video game. DOLCE composed the music and sound design throughout the film, which fuses jungle and garage in a bass-heavy soundtrack.

Credits
Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
Work from DOLCE
ALL THEIR WORK