Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

  • 177

Take a Bite out of TBWA\Paris' Jaws-Inspired McDonald's Ad

Knucklehead, 1 month, 1 week ago

The hilarious campaign is directed by Knucklehead's Ben Gregor

Take a Bite out of TBWA\Paris' Jaws-Inspired McDonald's Ad

This August McDonald's will aim to transport you to the USA with American Summer, an 'operation bathed by the sun of the American coast' that will promote six new products.

To spotlight the new products, McDonald's and TBWA\Paris asked director Ben Gregor to develop three thriller films with humorous allusions to the biggest American blockbusters. These include a shark attack, a declaration of love on the beach, a raft adrift in the middle of the ocean, among other new takes on old summer film clichès. 

Watch the video below to see Gregor's humorous and playful approach to the campaign: 

Mcdonalds - American Summer from Knucklehead on Vimeo.


Art Director: Jérémy Armand

Creative Agency

TV Producer: Mathilde Nanot-Lachkar

Copywriter: Nicolas Roncerel

Executive Creative Directors: Faustin Claverie & Benjamin Marchal

Director: Ben Gregor

Post Production / VFX

Compositor: Nicolas Neidhardt

Production Company

Production Company: Moonwalk/ Knucklehead

DOP: Stuart Graham

Production Service

Producer: Gaspard Chevance

Category: Food , Savoury

Genre: PR