Core has rebranded as The Core Agency to better
reflect its broader offering, scale and the brand-centric approach it
offers clients. The change follows a period of significant growth for
the independent Sydney creative agency which has seen it bolster its
ranks with six new appointments.
Says Christian Finucane,
co-founder and creative partner at The Core Agency: "The last couple of
years have seen our client partnerships flourish and we now provide a
much broader range of services to some of Australia's major brands. With
more than 20 staff, The Core Agency name better communicates the
breadth of that talent and our expertise in delivering creative work
that delivers results for brands."
Coinciding with the rebrand, The Core Agency has made a series of hires,
including the addition of three creatives. Dave Glen joins as senior
copywriter with partner Simone Parravicini as senior art director.
Senior copywriter Misa McConnell, production director Deepali Dabral,
digital designer Eve Lau and account manager Amy Barnes round out the
new hires.
The appointments follow the recent wins of
the Australian Nursing & Midwifery Federation and The Fred Hollows
Foundation, as well as expanded remits from existing clients QBE
Insurance, Sydney Airport Parking and RSVP.
Senior
copywriter Dave Glen has 15 years' experience at agencies such as The
Campaign Palace, M&C Saatchi, Momentum Worldwide and DDB. His
creative achievements include the digitally-led '30 Nights of Nookie'
campaign for Durex. His partner, senior art director Simone Parravicini,
hails from Italy, where he studied design and visual communications,
before spending four years working at Leo Burnett on its two largest
clients, McDonalds and P&G. His Australian agency experience
includes Droga5 and Momentum Worldwide.
The Core Agency
has brought senior copywriter Misa McConnell over from New Zealand,
where she worked at some of the country's most regarded creative
agencies including Colenso BBDO and DDB, writing award-winning campaigns
for McDonald's, Visa and Vodafone.
Deepali Dabral has
led production departments at agencies in both Australia and overseas.
Throughout her career which spans Australia, Singapore, Hong Kong and
China, she has developed and implemented production solutions for major
global brands across automotive, logistics, luxury goods and FMCG. Over
the past decade, Deepali has worked in agencies including Clemenger
BBDO, Ogilvy and Bite/Text100.
Eve Lau joins the agency
as digital designer from Woolworths, where she worked in its in-house
creative studio on brands including Dan Murphy's, CellarMasters and the
New Zealand Wine Society.
Account manager Amy Barnes
will join the agency's team working with QBE Insurance. Before coming to
Australia she was working in the UK on brands including Samsung, Speedo
and Asda.
Says Jon Skinner, co-founder and creative partner: "The Core Agency continues to attract ambitious brands, plus the
results we're achieving with our existing partners has led to them
broadening our remit. So, we're in the fortunate position to expand our
team with a gang of super talented people who will help our clients and
the agency continue to grow."
The string of recent new appointments follows the promotion of Jane Callister to managing director in February.
(Pictured L-R: Misa McConnell, Amy Barnes, Eve Law, Dave Glen, Deepali Dabral, Simo Parravicini)