Swellshark Names Daniel Schaeffer as Digital Integrity Director

To further deliver on addressing industry-wide digital marketing operations issues such as transparency, brand safety and inefficiencies across multiple platforms and partners, media agency SwellShark has appointed Daniel Schaeffer as Digital Integrity Director.

“By designating a Digital Integrity Director role, we are showing our clients how committed we are to helping them grow while collectively tracking the integrity and impact of their media dollars,” said Nick Pappas, CEO of SwellShark. 

As Digital Integrity Director, Dan will ensure the quality of digital media plans from start to finish, focusing on the integrity of SwellShark’s partnerships and the soundness of their clients’ marketing ecosystems.  During his past three years as Digital Director at SwellShark, he’s known for finding innovative solutions to integrate disparate tracking systems, eliminating inefficient duplication by streamlining acquisition media partners to ensure that each vendor is handling the piece of the equation where they excel.

Throughout his 20-year digital marketing career he has worked on a wide variety of brands both in-house and on the agency side such as Martha Stewart, Luxottica, Experian and DoubleClick.  He has beta tested and proved out many of the platforms on the market today.

“Dan approaches new technologies with a healthy dose of skepticism and only implements those that are demonstrably better than what already exists.  He’s not one to follow the shiny new thing unless he knows it will work,” added Pappas. 

The addition of this new role at SwellShark will give direct response or acquisition clients extra reassurance in the confidence of their advertising, tracking and analytics stack. Starting with this firm foundation, course-correction with publishers and vendors can be made at the speed they need. Brand-focused clients will know that brand safety and context are monitored carefully using this comprehensive approach. Above all, marketers will be more confident in knowing that the audience that media partners promise is the audience that is delivered and there will be an increased level of faith in reporting and insights.

“Marketers want to get what was promised and paid for and a focus on the integrity of a campaign ensures this. Multichannel touchpoints, big data, advanced analytics and machine learning have to be more than just buzzwords.” said Schaeffer.  “What I am looking for is tangible evidence that supports having a partner on a plan. In the end, it’s all about the bottom line for us.”