Sweetshop CEO Wilf Sweetland Selected as LIA Jury President

Will Sweetland, CEO of Sweetshop has been selected to represent Australia as the Production & Post Production and Music Video jury president at the 2019 LIA Awards.

Barbara Levy, president LIA, said, “Our mantra is that we are a show for creatives. We want to award the best creative ideas that surface every year. That’s why we only invite the top people, who are themselves celebrated and awarded individuals, to preside as Jury Presidents. The LIA Staff and I investigate and discuss, a very lengthy process, the selection of our presidents and our jurors. You can only have the best creative show when you have the best and most credible juries.”

This year, as in past years, more than 150 jury members, from around the world, will convene in Las Vegas to be part of the judging process. All rounds of judging are done on-site at the Encore-Wynn Hotel. And every judge is required to see every piece of work in their respective media. These panels decide on the Gold, Silver, and Bronze Statue Winners, as well as the Finalists. Each panel, at their discretion also decides on whether a Grand LIA will be awarded.

When all the awards are decided, every judge on each jury knows the results of their deliberations.

This year, to reflect the dynamic and shifting landscape of communications, LIA is introducing two new standalone competitions – Social Influencers and Podcasts. While both media were part of other competitions in the past, they will be completely separate competitions in 2019. This is to make sure that work that has successfully used Social Influencers and Podcasts in innovative, engaging and creative ways is acknowledged and awarded.

Kristin Emhoff, co-founder / president, Pretty Bird

Borja Borrero, chief creative director EMEA & LATAM, Interbrand

Tiffany Rolfe, EVP / chief creative officer, US, R/GA Media Group

Debra Polkes, managing partner / US executive creative director, CDM

Rob Doubal, CCO McCann UK / co-president McCann London, McCann London

Joel Simon, president / chief creative officer, JSM Music

Mark Tutssel, executive chairman / global chief creative officer, Leo Burnett Worldwide

Brett O’Connor, founder / executive creative director, VCCP Health

Leslie Sims, chief creative officer USA, Ogilvy

Wilf Sweetland, CEO, Sweetshop

Torsten Hennings, branch manager / sound engineer / director, Studio Funk

Maddie Raedts, founder / chief creative officer, IMA

Dominic Stallard, experience centre leader / chief creative officer, PwC South East Asia Consulting Experience Centre

Fred Levron, worldwide creative partner, FCB

LIA is just one of five global shows that is included in the WARC Creativity 100 (formerly the Gunn Report) rankings. LIA is accepting entries from now through 15th August. Judging commences from 1st October until 10th October in Las Vegas.

For more information go to www.liaawards.com.