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Creative
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Svenska Spel Enlists Photoplay's Daniel de Viciola to Direct Latest Spot

Photoplay Films, 1 month, 2 weeks ago

The campaign was created by DDB Stockholm.

Svenska Spel Enlists Photoplay's Daniel de Viciola to Direct Latest Spot

Svenska Spel is the government owned Swedish gaming company. With some of their profit they run programs and spread information to avoid and stop gambling addictions, sponsor grass root sports, have scholarships for persons who are really engaged in a sports club and they sponsor and build sports arenas. This encourages kids to move, stay healthy and in the long run create new sports stars - all in a nicely closed loop.

Photoplay director Daniel de Viciola created a conceptual link to that loop with a new circling camera technique in this new spot 'Forward' for Svenska Spel (Swedish Games), where one turn leads to the next -  a portrait of a movement, told through movement.

VIEW THE SPOT

Production Company - Aspekt / Photoplay Films
Executive Producer - Kim Buisson (Aspekt)
Executive Producer - Oliver Lawrance (Photoplay Films)
Director: Daniel de Viciola
Client: Svenska Spel (Swedish Games)
Creative Agency - DDB Stockholm