Supercars Appoints Innocean Australia

Supercars has appointed Innocean Australia as its creative partner.

Innocean will work with Supercars across the Virgin Australia Supercars Championships and the Supercars brand as it pushes to grow its presence and deepen its engagement with Australian and New Zealand audiences.

On the appointment, Innocean CEO, Peter Fitzhardinge, says: “Supercars is a great event and brand in Australia and NZ and we are very pleased to be working with the Supercars Team. Of course, there’s a natural fit and our experience in not just brand but also events and sponsorship will find a role.”

Supercars general manager of marketing, Stephanie Crockford, says: “Innocean’s extensive experience in the motoring sector was a key factor in our decision. They understood our need for an agile creative partner who can work with the fast-paced nature of our business.”

Innocean executive creative director, Steve Jackson, adds: “It’s a great way to kick the year off. Supercars is an icon in Australian motor racing and we’re thrilled to be on board and working with the Supercars team.”