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Creative

Super Sleighs Ensure Gifts Arrive on Time in This Argos Christmas Ad

CHI & Partners and Independent’s Gary Freedman launch ‘Ready For Take Off’ for the UK retailer

Super Sleighs Ensure Gifts Arrive on Time in This Argos Christmas Ad

UK retailer Argos launches its 2017 Christmas advertising campaign, breaking last night with high profile spots during ITV’s Emmerdale and Channel 4’s Gogglebox. 
 
The 60-second ad, created by CHI & Partners and directed by Independent’s Gary Freedman, transports viewers to a magical Argos distribution centre where a troupe of Argos elves help Santa to deliver gifts across the country at record speed on bright red super-sleighs.
 
In a Christmas advertising first, three children will also have the opportunity to feature in the ad themselves. From Tuesday 7 November, parents can visit Argos’s Facebook and Twitter channels to submit an image of their child using the hashtag #ReadyForTakeOff. Three winners will be selected and will appear on national TV in the Argos csampaign for a whole day each on Friday 10, Saturday 11 and Sunday 12 November.


 
What’s more, everyone will get a chance to see their child’s face in a personalised social media version of the advert which they can share with loved ones. Again, they simply need to upload their child’s photo on the Argos Facebook or Twitter sites and include the hashtag #ReadyForTakeOff.
 
Gary Kibble, Marketing Director at Argos, says: “We love this edge-of-your-seat, high-energy Christmas campaign, which aims to surprise and delight across all channels – showcasing Argos’s Fast Track delivery commitment to getting customers what they want, how and when they want it, faster than anyone else.
 
“Over the Christmas period our teams will deliver 1.7 million items to customers’ homes and process 27 million in-store transactions, and the go-getting elf in the story reflects our hard-working and dedicated colleagues who often go the extra mile to make Christmas happen for our customers.
 
“We hope our super-swift, stop-at-nothing Argos Christmas elves help us once again to break the traditional retailer advertising mould by adding some excitement, energy and above all speed to the nation’s Christmases this year.”
 
Yan Elliott, Joint Executive Creative Director at CHI&Partners, adds: “Argos is ‘Ready for Take-Off’ this Christmas, and we wanted a thrillingly fast-paced campaign that would really bring to life the lengths Argos will go to make Christmas special for families across the country, in the fastest way possible. We and AllTogetherNow are particularly proud to help make Argos the first UK retailer to personalise its Christmas advert across both TV and social media – and we can’t wait to see Argos fans everywhere become part of the action.”
 
The Argos ‘Ready For Take-Off’ ad forms part of a 360° campaign extravaganza spanning TV, digital, print and in-store and social media activity.  Media buying was through PHD, PR through Hope & Glory and point-of-sale and digital display through PSONA.
Advertiser

Brand: Argos

Creative Agency

Planner: Rebecca Munds

Creative Director: Laura Rogers

Creative Agency: CHI&Partners

Creative: Hayley Hammond, Dan Dehlavi

CEO: Sarah Golding

Business Director : Gary Simmons

Account Manager: Catherine Lynch

Account Director: Stephanie Leonard

Music and Sound

Sound Engineer: Jim Griffin

Sound Design: Jungle

Music Supervision: Wake The Town

Offline

Editor: Adam Spivey

Edit Company: The Play Room

Post Production / VFX

VFX Supervisor: Kamen Markov

Producer: Phil Whalley

Post Production House: MPC

Colourist: Jean-Clement Soret

CG Supervisor: Mike Little

Production Company

Production Designer: Vladimir 'Vova' Radlinskiy

Production Company: Independent

Producer: Chris McBride

Executive Producer: Jani Guest

DOP: David Ungaro

Director: Gary Freedman

Costume Designer: Hannah Edwards

Category: Retail and restaurants , Retail stores

Genre: People , Visual VFX