Subway is inviting sandwich lovers to ‘DOUBLE THE FEEL GOOD’ in a riotous global campaign to celebrate its World Sandwich Day two-for-one offer.

 

The explosive campaign created by McCann London, during which Subway is donating to local hunger charities, is flooding social media with everything from the sublime to the ridiculous to celebrate World Sandwich Day. Across a series of short-form GIFs, breakdancing robots, jazz drumming cats, exploding sumo wrestlers, amorous giraffes and beyond will capture the imagination of the brand’s diverse audience. McCann London collaborated with director Chris Bristow, from production company Blinkink, who is known for his high-octane, strange and humorous films, to create the GIF series.

 

Social activity is also being supported by a new television commercial. A lone singing tomato opens the 30-second slot, merrily crooning to the uplifting tune of Blue Swede’s “Hooked on a Feeling”. Suddenly, the number of singing tomatoes doubles, doubles and continues to double until a 32-strong choir of a capella tomatoes is united in belting out the ‘70s ballad. 15- and 6-second versions of the commercial will also roll out online.

Launched on Thursday 25 October across over 60 global markets, the campaign will continue through to World Sandwich Day this Saturday 3 November.

 

Rob Webster and Alexei Berwitz, Creative Directors at McCann London, said: “Subway’s amazing World Sandwich Day offer gave us an opportunity to create something that genuinely makes people feel good. Through a mixture of colourful GIFs launched online and a new TV ad, we’ve created a campaign that packs all the fun and punch of a 6” Spicy Italian with jalapeno peppers.”

 

Kyle Reese, Marketing Manager at Subway, said: “It feels great to tuck into a delicious Sub on World Sandwich Day – and this year, it doesn’t stop there. We’re treating our customers to another Sub entirely free to share with loved ones or keep to themselves. We’re also donating money to hunger charities in our local markets, so people can know that they’re doing good by helping other people too.”

 

 

 

Client: Subway

Title: World Sandwich Day

 

Agency: McCann London

Co-Presidents and CCOs: Rob Doubal & Laurence Thomson

Executive Creative Director: Ross Neil

Creative Director: Alexei Berwitz

Creative Director: Rob Webster

Creative: Wayne Hanson

Creative: Jez Willy

Creative: Robin Gordon

Creative: Ella Monti

Designer: Jade Sheppard

Designer: Nazima Motegheria

Managing Partner: Jason McNamee

Business Director: Oliver Morgan

Account Director: Melanie Vickers

Account Manager: Semran Kooner

Planner: Emily Parker

Partner, Comms Strategy: Nick Kavanagh

Project Manager: Agne Dagyte

Chief Production Officer EMEA: Sergio Lopez

Lead Executive Producer: Sophie Chapman-Andrews

Agency Producer:  Rebecca Wilford

Business Affairs Lead: Nicholas Mugridge

Business Affairs: Monique Naraina

Craft Music: Chris Graves

Sound Designer: Will Frances

 

Production Company: Blinkink

Director: Chris Bristow

Executive Producer: Bart Yates

Producer: Alex Halley

Production Manager: Mira Valcheva

DoP: Matt Day

1st AD: Sam Le Page

Camera Assistant: Toby Goodyear

Motion Control Assistant: Jen Newman

Gaffer: Aldo Camilleri

Electrician: Genki McClure

 

Art Director: Gordon Allen

Art Dept Assistants: Yossel Simpson-Little

Puppeteer: Andy Biddle

Home Economist: Rob Morris

Home Economist Assistant: Jaswinder Jhalli

Playback: Pete Hodgson

Caterers: Konrad Lindholm

Runner: Jim Penfold

 

Post Production: Blinkink Studio

VFX Supervisor: Simone Ghilardotti

Character Design: Margaux Rosiau

Concept Art: Camille Perrin

Compositors: Simone Ghilardotti, George Barillaro, Luke Simpson

Clean Up: Team Digital

Animator: Josep Bernaus Valls

Grade: Joseph Bicknell @ Cheat

 

10 x GIFS:

Director: Chris Bristow

Producer: Alex Halley

Production Manager: Mira Valcheva

 

Dancing:

Animator: Tom King

 

Giraffe:

Animator: Bradley Purnell

 

Lightning:

Animators: Chris Cray, Thomas Knowler

 

Gorilla:

Animator: Jac Clinch

 

Head:

Character Design: Daniel Lambert

Animators: Luca and Sinem

 

Robot:

Character Design: Daniel Lambert

Animators: Luca and Sinem

 

Sumo:

Character Design: Daniel Lambert

Animator: Bishoy Gendi

 

Vending Machine:

Animators: Sandrine Gimenez, Lisa George-Gilroy, Mark Ardisson

 

Cats:

Animator: Bradley Purnell

 

Diving:

Animator: Chris Bristow