Stunning Tourisme Québec Film Shows the Spectacular Journey of a Blind Tourist

The rare and beautiful are to be found everywhere in Tourisme Québec’s new multimarket campaign from lg2, whose central piece, 'Blind love', features a blind person shooting rapids and flying a helicopter. The video follows American Danny Kean, blind from birth, as he explores Quebec for the first time. His adventure takes him to extraordinary places, such as paddling alongside whales, ziplining over the mighty Montmorency Falls and discovering the warm vibrancy of the province’s francophone cities.

The campaign, launched in the U.S., France and Canada, includes a heavy digital and social media presence, content marketing and an experiential website that allows visitors to relive “blind love” through the most memorable moments of Danny’s trip.

“This ambitious concept presents Quebec from a rare viewpoint. It’s the first time that we deployed an offensive simultaneously in several markets with this kind of reach and impact. The level of enthusiasm from our partners was also unprecedented,” mentions Sylvain Talbot, Promotional Campaign Coordinator, at Tourisme Québec.

“Today we have to win over a tourist who is already well travelled. Tourist destinations around the world try to outdo each other to be the most unique and desirable vacation destination. We had to find a truly original way to showcase Quebec in all its beauty. I believe we achieved that,” remarks Marc Fortin, Partner, Vice-President, Creative Director, at lg2.

The video and the interactive experience are available at QuebecOriginal.com, where visitors can follow Danny’s trip and discover the viewpoint of his Quebec guide and fellow adventurer as well as explore Quebec’s original side through the different senses. 

Full Credits

CREATIVE DIRECTION

Marc Fortin, Marilou Aubin, Katherine Melançon, Jennifer Varvaresso

FILM – COPYWRITING AND ARTISTIC DIRECTION

Philippe Comeau

CAMPAIGN AND INTERACTIVE EXPERIENCE

Alexandre Jourdain, Jean-François Perreault, Philippe Comeau, Marie Eve Gosemick

STRATEGIC PLANNING

Sabrina Côté

USER EXPERIENCE

Nicolas Baldovini, Geneviève Monette

CLIENT SERVICES

Julie Dubé, Audrey Lefebvre, Nicolas Girault, Julia Lemyre-Cossette

PRODUCTION – AGENCY

Johanne Pelland, Julie Lorazo, Valérie Lapointe

DIRECTOR

Matt Charland

PRODUCTION HOUSE/ PRODUCTION

1one – Jean-René Parenteau

DIRECTOR OF PRODUCTION

Simon Lebrun

EDITING

Philippe Comeau, Étienne Bergeron, Matt Charland, Olivier Guimette

POST-PRODUCTION

1one

POST-PRODUCTION COORDINATOR

Nancy McDonald

SOUND STUDIO/ENGINEER

1one – Pierre-Olivier Rioux

MUSIC

Apollo – Mathieu Lafontaine

WEB PRODUCTION

lg2fabrique

MEDIA

Touché! – Sophie Labarre, Paul Rousseau