Nice Shirt Films director Stuart Douglas's latest film for Jeep picks up where his previous Cannes Lion-shortlisted film for the 4x4 carmaker left off.
This new spot for the Chinese market delivers a message in praise of the spirit of individuality in fast-paced modern times.
The film was shot on location in the region of Shenzhen. Douglas's gorgeous photography showcases the city's fast-growing, dramatic urban landscape with small contrasting vignettes that help to illustrate the film's message of marching to one's own drum. It's an intriguing and eye-pleasing snapshot of where modern China is today.
Credits
Client: Jeep
Agency: Lintas, Shanghai
Prod. Co: Nice Shirt Films
Director: Stuart Douglas
Producer: Richard Martin
D.O.P: Alex Reid & Stuart Douglas
Post: Raised By Wolves
Telecine: Raised By Wolves