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Hires, Wins & Business

Strayer University Names Erwin Penland Agency of Record

The first brand campaign is expected to launch next month

Strayer University Names Erwin Penland Agency of Record

Erwin Penland announced today that it has been named as marketing and advertising agency of record for 125-year-old higher educational institution, Strayer University.

Erwin Penland will collaborate with Strayer University on long term marketing communication strategy, to further expand the awareness of the University and redefine the category. The scope includes brand, strategy, creative, content & social.

“Throughout Strayer University’s 125-year history, they have demonstrated a commitment to innovation in higher education, specifically for adults. They’ve challenged Erwin Penland to amplify their innovative approach, and we are looking forward to our partnership and breaking new ground in this category,” said Allen Bosworth, COO and president of Erwin Penland.

“We are focused on finding new ways to innovate the learning experience,” said Missy Walker, Strayer University Vice President, Brand Strategy and Communications. “Erwin Penland demonstrates a similar passion, and we look forward to working together to tell our story in a unique and compelling way."

Category: Corporate and social , Education