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Stirring Music and Stunning Scenery Bring O2 Germany's Latest Campaign to Life

Tracks & Fields, 6 months, 3 weeks ago

Tracks & Fields clear music from Really Slow Motion to emphasise powerful potential of O2's service

Stirring Music and Stunning Scenery Bring O2 Germany's Latest Campaign to Life

O2 takes viewers everywhere in its latest German campaign,  which showcases the sheer outreach of the phone and Internet provider’s service. To match the power of the campaign, Tracks & Fields cleared stirring music from Really Slow Motion.

With reception that can be found from the city streets to the top of the mountainous countryside, O2’s advert demonstrates the powerful potential of its service. For the spot, Tracks & Fields cleared music from one of Hollywood’s top music houses Really Slow Motion. The track ‘Gates of Pearl’ provides a cinematic feeling, which conjures up the capacity of the network in scenic locations around the world.
 
The advert also includes a switch from the ‘O2 can do’ to the ‘You can do O2’ slogan, which, according to Telefonica Deutschland’s Director of Brand & Communication Sabine Kloos, marks O2’s move towards a more customer-centric approach. Other spots from the new campaign and an interview with Kloos can be found on Horizont’s website.
 

Category: It, phones, Av and computers , Phones

Genre: Music & Sound Design