New role for the company will oversee the entire Stink Group including Stinkfilms, Stinkdigital and Stinkstudios
Daniel Bergmann, Founder and President of Stink Group announced today a milestone new hire for the company. Effective this week, former Global Head of Mediacom Beyond Advertising (MBA), James Morris will join as Global CEO of Stink Group. Morris will be responsible for overseeing the operations in eight countries, that span from Shanghai to Los Angeles.
On the appointment, Daniel Bergmann says, “Our goal is to unify Stink’s overall group strategy, which will allow us to expand on the client work we are already creating across the group that range from agencies to brands to publishers. James will amplify the group’s strategy and creative process in it’s entirety; which is important as brands recognize the essential link between creation and execution.”
Morris has grown MBA to over 800 people in 43 countries—all dedicated to content strategy, creative, production and optimization.
“In today’s changing landscape of advertising, we must utilize the company’s diverse talent for one common goal: to be a full-service creative company,” says Bergmann.
Whilst Stink will offer more extensive services in the near future, the heart of the company will continue to be high-quality production. As the company’s ecosystem evolves and recognizes the opportunities to work directly with brands, it will continue to nurture existing relationships as a priority.
“Stink Group has always had a reputation for creative excellence,” says Morris. “Stink has been at the center of some of the greatest advertising production over the years—that’s not going to change.”
“Compelling storytelling is more important than ever before, due to the shift in advertising consumption in the new media world. Technology has shaped Stink’s unique services in film, content and digital creation,” says Morris. “It is one of the few companies in the world that offer such innovative solutions with renowned production quality.”