Stella McCartney's New Fashion Film 'May Contain Gluten'

Stella McCartney has launched a new campaign leading up to Fashion Week 2016. 

In addition to a print campaign, Annex Films produced a cheeky mood film entitled 'This Film May Contain Gluten,' created in collaboration with filmmaker Simon Aboud. The playful mock documentary of scenes behind the shoot stars Amber Valetta with cameos by Stella herself and British singer Jess Glynne. 

Director Simon Aboud said: “The fact that Stella was prepared to send herself up just struck me as such a breath of fresh air. The more bizarre the script got, the more we pushed it. Definitely the most fun I’ve ever had under the excuse of work."