SteelHouse Launches Creative Suite to Reinvent Digital Advertising

For years, the ability to create quality digital ads has been hindered by poor technology and outdated processes. Los Angeles-based advertising software company, SteelHouse, today announced the launch of its new Creative Suite, which includes an Ad Builder and Creative Library: an innovation that brings the power to build beautiful ads to professionals at any skill level.

The Creative Suite is fully integrated with Getty Images and YouTube. Brands can access video from YouTube, easily upload their own assets, or choose from millions of high-quality images from the Getty Library to ignite their creativity.

“Digital ads lack engaging content often found on social networks that is created by everyday people,” said Marwan Soghaier, Chief Product Officer at SteelHouse. “We wanted to design a new way for people to create captivating ads using the content around them.”

The backend is powered by A2 - a simple, flexible code-based html language that is completely editable. Users can easily export and run creative on major ad networks including The Trade Desk, AppNexus, DoubleClick, and more. Campaigns can be optimised and performance can be tracked – all from a single application.

“Powerful creative imagery is key to building compelling commercial storytelling – the ability for visual metaphors to communicate a message through the noise of today’s advertising space allows a brand to connect with its customer at a core emotional level ,” said Susan Smith Ellis, CMO at Getty Images. “We are proud to partner with SteelHouse on this innovative product which will offer creatives a superior way to build beautiful ads.”

With the Ad Builder, users can create and edit ads in minutes with drag and drop functionality, including messaging, buttons, scene animation, and countdown timers – no coding required. Instead of building ads from scratch, the Creative Library provides access to beautifully-crafted ads ready to be customised.

“The Creative Suite has made our lives easier by giving us the tools we need to create dynamic ads on one platform, vs. having to use multiple software to create a final product,” said Chuck Melber, Marketing Manager for Nomad, a smartwatch and smartphone accessories company based in Santa Barbara, Calif. “Now we feel inspired to experiment more with our creative.”

Users can access the SteelHouse Creative Suite by registering online. For a limited time, SteelHouse is offering the first million impressions free.