Spotlight on Women Creatives: Barbara Humphries, Creative Director, The Monkeys
Barbara likes solving strategic problems and finding new ways to tell a brand's message, drawing on human truths and the world of wonderful things we see around us every day.
At The Monkeys, Humphries worked on the award-winning 'Spring Lamb' campaign for Meat & Livestock Australia, and over the course of her four-plus years at the agency, has also worked on brand platforms for Blackmores, Sydney University, Pauls and more recently IKEA.
Launching her career as a freelance illustrator and designer at Vogue before a passion for ideas, writing and art direction steered her to roles in advertising including stints at Wieden + Kennedy London and Publicis Mojo Melbourne.
Says Humphries: "What appealed to me when I first joined The Monkeys is still true today: diverse, interesting and well-crafted work that works, in a building full of talented, smart and funny people who aren't afraid to take risks and have fun in the process."
Her work has been awarded worldwide and appeared in places like the D&AD annual, TIME Magazine, a NSFW magazine sealed section and an East London footpath.