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Spike Lee, Samuel L. Jackson & Charles Barkley Embark on Road to the Final Four for Capital One

DDB North America, 6 months, 2 weeks ago

DDB Chicago reprises hilarious CLIO-winning 'March Madness' campaign

Spike Lee, Samuel L. Jackson & Charles Barkley Embark on Road to the Final Four for Capital One

DDB Chicago has created a new national campaign for Capital One that follows Samuel L. Jackson, Spike Lee and Charles Barkley on their way to the Final Four. The humorous campaign includes TV, online videos, digital activations, social activations, contests and on-site activity in Houston. 


In 'Best Friends,' one of four 30 second spots, Samuel L. Jackson and Spike Lee anxiously wait in front of Charles Barkley’s home, eager to embark on their second Road to the Final Four trip. But when Barkley emerges, wearing a carbon copy of Spike’s outfit, the trio knows they’re in for another ridiculous journey. 

This year’s 'March Madness' campaign, a reprise of the CLIO-winning 'Road to the Final Four,' dives deeper into Sam, Spike and Charles’s antics, delivering the share-worthy funny that separates the campaign from any other in the industry.


Advertiser: Capital One

Creative Agency

Chief Creative Officer: (EVP) John Maxham

Copywriter: Sean Collander

Art Director: Brittany Druker

Account Director: Chris Pultorak

Group Creative Director: (AD) Mike Ackerman, (CW) Travis Parr

Executive Producer: Will St.Clair

Creative Agency: DDB Chicago

Strategy Director: Josh Drueck

Director of Integrated Production: (EVP) Diane Jackson

Associate Creative Director: (AD)Brant Herzer,Michael Rosenthal, (CW)Tyler Campbell,Carlos Rangel

Account Supervisor: Betsy Leonard

Production Manager: Polly Poulos

Associate Producer: Jakub Zajaczkowski

Music and Sound

Song: "Escape" by Rupert Holmes

Sound Engineer: Nick Papaleo


Edit Company: WhiteHouse Post

Editor: Meg Kubicka, Brian Gannon

Executive Producer: Kristin Branstetter

Producer: Dawn Guzowski

Post Production / VFX

Colourist: Fred Keller

Executive Producer: Derek DeBoard

VFX Supervisor: Rob Churchill

Visual Effects: Filmworkers/Churchill Studios

Production Company

Director: Spike Lee

Production Company: Pony Show

Category: Banking , Finance/insurance

Genre: Comedy , People , Storytelling