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Speight's Helps Kiwis Finish Unfinished Projects in New Campaign

DDB New Zealand, 5 months, 3 weeks ago

After finally knocking off the last of the Speight's backyard sheds, DDB NZ launches phase two of 'We Will' campaign

Speight's Helps Kiwis Finish Unfinished Projects in New Campaign

Speight's is launching its latest campaign and competition via DDB New Zealand saying 'We Will' to helping Kiwis complete their unfinished project.

Says Ben Pegler from DDB: "After finally knocking off the last of our Speight's backyard sheds, it's time for us to tackle phase two of the 'We Will' campaign: 'We Will II - The Unfinished Projects'. Building sheds showed us that Kiwis loved getting together to get stuff done. So finishing the nation's unfinished projects seems like an equally good reason to enjoy a Speight's or two."

Says Ben Wheeler from Speight's: "Last year's 'We Will' campaign was not only a huge success for Speight's, but also succeeded in getting Kiwis helping each other out. Similarly 'We Will II' looks to harness the same enthusiasm and motivate our Speight's drinkers to finally finish that project that's been bugging them (or their family). And there's nothing more motivating than dangling a few cold Speight's to say thank you."

The Speight's Unfinished Projects campaign has launched across New Zealand and is supported with a 30 and 15 second TVC, extensive digital activity including a new microsite, outdoor, social and point of sale activity.

Creative Agency

TV Producer: Kate Moses

Chief Creative Officer: Damon Stapleton

Creative Director: Ben Pegler

Business Director : Scott Wallace

Creative: Tom Cunliffe, Zac Lancaster

Executive Producer: Judy Thompson

Senior Account Director: Jenny Travers

Creative Agency: DDB New Zealand

Executive Creative Directors: Shane Bradnick

Account Executive: Michael Doolan

Head of Planning: Lucinda Sherborne

Print Producer: Andy Robilliard


Editor: Simon Price

Post Production / VFX

Post Production House: Palace, Auckland

Print / OOH

Photographer: Toaki Okano (The Collective Force)

Retoucher: Paul Edwards

Production Company

Director: Damien Shatford

DOP: Andrew Stroud

Executive Producer: Fiona King

Producer: Lynnette Gordon

Production Company: The Sweet Shop

Production Designer: Bruce Everard

Category: Alcoholic drinks , Beers

Genre: Comedy