Solve Named Agency of Record for Radisson
Following a competitive review, Solve has been hired by Radisson, one of the world’s most-recognized hotel brands. The move marks the agency’s first foray into the hospitality category. Part of the Carlson Rezidor Hotel Group, one of the world’s largest hotel groups operating in over 110 countries and territories, Radisson is embarking on a significant brand journey and evaluating its core to ensure they are positioned properly and targeting the right consumer. The agency will provide global brand positioning and identity, as well as target audience definition, connection strategy, media buying and messaging across traditional, digital, and social channels.
“We’re delighted to partner with Solve and their entire team; their strategic and creative vision was impressive instantly,” said Richard Flores, Vice President of Branding for Radisson and Radisson RED.
"Radisson outlined their desire to stand out within the upscale lodging segment. It’s an aggressive move by the brand to shake up the category status quo. Ambitious clients get us fired up,” said John Colasanti, Solve CEO. The agency’s work will begin appearing early in late 2016.