Solve Named Agency of Record for American Standard

Solve has been awarded the account for American Standard without a formal review. Based in Piscataway, NJ, American Standard is a leading North American bath and kitchen manufacturer serving both residential and commercial customers. The company produces high performing fixtures, stylish faucets and sinks, plus whirlpool tubs and other wellness products for the bath and kitchen.

“We have tremendous confidence in Solve; the principals have a long history building iconic brands as well as experience in our category,” said Jeannette Long, VP Brand Marketing for American Standard Brands. “Their work for brands like Bentley and Porsche is stunningly beautiful and strategically guided. It’s the combination we were after.”

Solve will serve as brand AOR for faucets and fixtures and will provide brand and connection strategy, messaging and implementation across traditional, experiential and digital channels. Initial work will debut this spring.

“The response from designers and architects to the innovative product designs unveiled by American Standard at KBIS earlier this year was sheer excitement,” said Roman Paluta, Solve Director of Business Development. “We’re pumped about the future of American Standard and excited to add this great heritage brand to our roster.”