Solve Launches Its Agency Cycling Team
On Saturday, May 7, Solve’s Cycling Team rode in its initial race of the 2016 season. The 100K event took place on a gravel road course starting and ending in Cable, Wisconsin. The route traversed the rugged, hilly, rural roads of Bayfield County and the Chequamegon National Forest.
With a team of six agency staffers, Solve sent four riders to the Hungry Bear, its first sanctioned race of the year. At the race the team unveiled its 2016 racing kit, including logos from clients like True Value, Porsche, Bentley, Président Cheese, LeMond Cycling and Founders Brewing.
While cycling is a popular activity among ad agency employees, it’s unusual for a firm to sponsor its own competitive team. “It’s a wonderful way to support an employee passion,” said John Colasanti, Solve CEO. “It was pretty cool riding with our clients' logos plastered all over us on Saturday. Thankfully we had a strong showing and didn’t tarnish their brand reputations,“ Colasanti added. The team is set to compete five more times this season ending with a cyclocross race this fall.
Inspiration for the team comes from Solve’s long history working with cycling brands. The agency opened its doors in 2011 with inaugural client Circuit Sport, the management company that owned the Optum Pro Cycling team for whom Solve launched the successful “Human-Powered Health” campaign. Solve also introduced high-end, Spanish racing bike brand Orbea into the U.S. Today, Solve works with LeMond Cycling, the company founded by Greg LeMond, the only American to win the Tour de France.
Category: Events , Sports and leisure