Soho Music & St Luke’s Bring on Spring with New Spot for Very.co.uk
Soho Music teamed up with St Luke’s to create the fun and fashion-filled spot for online clothing brand Very.co.uk. Major Lazer’s ‘Light it up’ (remix) is the perfect soundtrack to the brand launching it’s spring/summer collection with a bang. ‘Light It Up’ (remix) was dropped December last year and with summer approaching it’s making waves in the charts again as it is a clear contender for the sound of summer 2016. The spot was directed by Dori Oskowitz at Pretty Bird who has directed for the likes of Justin Bieber, Pharrell, and Jack White. The spot will be launching on a series of high profile spots including this Saturday’s Ant and Dec’s Saturday Night Takeaway as part of their mammoth £9m campaign which includes a second film launching in May.
Soho Music’s Head of Licensing Daniel Payne, who worked closely with both label and agency, says: “It was great pairing a fantastic artist like Major Lazer with leading online fashion brand Very. The track nails it for the target demographic”
This is the first collaboration between Soho Music and St Luke’s in keeping Very fresh and current.
TV Producer: Chloe London
Creative Agency: St Luke's
Media Agency: Vizeum
Music and Sound
Music Supervision: Soho Music
Performer: Major Lazer
Song: Light It Up (remix)
Director: Dori Oskowitz
Production Company: Pretty Bird