Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 40

SocietyOne Unveils First National TV Ad Highlighting Banks’ Large Profit Margins on Personal Loans with DDB Sydney

DDB Sydney, 1 month, 3 weeks ago

First piece of work completed by newly-appointed agency DDB Sydney.

SocietyOne Unveils First National TV Ad Highlighting Banks’ Large Profit Margins on Personal Loans with DDB Sydney

SocietyOne, Australia's leading and award-winning marketplace lender, has launched its first national TV advertising campaign that highlights the gulf between the low savings rates that the major banks offer and the much higher interest rates they charge on personal loans to borrowers.

The commercial is airing on Channel 7 across the two-week period of the network's Rio Olympics coverage. The spot underlines that consumers do have the choice of a better deal and don't have to accept the traditional "one-size fits all" approach to finance.

VIEW THE SPOT

"This was an extremely tight schedule but having come on board as SocietyOne's new agency just a few weeks ago and when offered the opportunity to air the company's first ever national TV campaign at the start of Seven's Rio Games coverage we were certainly up for the challenge," said Leif Stromnes, Head of Growth and Innovation, DDB Group Australia.

Silvia Arrigoni, SocietyOne's Head of Brand and Marketing, said: "We're ecstatic with final result. It typifies everything what we are about: we're a disruptive force that makes the customers looking for personal finance ask 'really?' when it comes to the profits the big banks are making on personal loans.

"The ad shows exactly what we want to achieve, and that's to show the everyday Australian that alternative financing options are out there which also offer a better deal."

Client: SocietyOne
Agency: DDB Australia
Production Company: The Otto Empire
Executive Producer: Jo de Fina
Director: Prad Sen
Producer: Sophie Woods
DoP: Liam Gilmour
Grade: Dan Stonehouse at Crayon
Offline and Online: Marty Gilchrist at Puffin Post
Casting: Fiona Dann
Music: Level 2 Music, Karl Richter