SocietyOne Unveils First National TV Ad Highlighting Banks’ Large Profit Margins on Personal Loans with DDB Sydney
SocietyOne, Australia's leading and award-winning marketplace lender, has launched its first national TV advertising campaign that highlights the gulf between the low savings rates that the major banks offer and the much higher interest rates they charge on personal loans to borrowers.
The commercial is airing on Channel 7 across the two-week period of the network's Rio Olympics coverage. The spot underlines that consumers do have the choice of a better deal and don't have to accept the traditional "one-size fits all" approach to finance.
VIEW THE SPOT
Silvia Arrigoni, SocietyOne's Head of Brand and Marketing, said: "We're ecstatic with final result. It typifies everything what we are about: we're a disruptive force that makes the customers looking for personal finance ask 'really?' when it comes to the profits the big banks are making on personal loans.
"The ad shows exactly what we want to achieve, and that's to show the everyday Australian that alternative financing options are out there which also offer a better deal."
Agency: DDB Australia
Production Company: The Otto Empire
Executive Producer: Jo de Fina
Director: Prad Sen
Producer: Sophie Woods
DoP: Liam Gilmour
Grade: Dan Stonehouse at Crayon
Offline and Online: Marty Gilchrist at Puffin Post
Casting: Fiona Dann
Music: Level 2 Music, Karl Richter