Smith & Wollensky Serves Up Steakhouse Trolling, Well Done

For the launch of its new ad campaign, beloved NYC steakhouse, Smith & Wollensky, pulled a light-hearted real estate takeover on local competitor, Del Frisco’s, replacing all 62 phone kiosk ads formerly held by the neighbouring steakhouse just as its media run had come to an end. The new out-of-home ads, created in partnership with the brand’s advertising agency, Walrus, employ friendly banter in the hopes of turning New Yorkers’ attention, and palates, toward Smith & Wollensky. The ads will run through February 4th.

“We both love and respect the folks at Del Frisco’s, and our friendly cross-town rivalry,” said Michael Stillman, president and founder of Smith & Wollensky parent company, Quality Branded. “We look forward to their response."