Skittles Gives Up its Rainbow for Pride in Campaign by adam&eveDDB
Skittles is gearing up for the launch of a campaign that will see it give up its famous rainbow in celebration of Pride in London 2016.
The campaign, created by adam&eveDDB, kicks off with an open letter to Pride, which announces that during the Pride celebrations, ‘only one rainbow deserves to be the centre of attention’, and therefore Skittles will be giving up their rainbow to ensure the focus is on the one rainbow that matters... Pride’s.
The letter will be published in print media today (24th June) and an animated version will be unveiled on Skittles’ Facebook page, which will also be stripped of its rainbow.
The ‘Give the Rainbow’ campaign will come to life during the Pride celebrations in London the next day. A rainbow-less Skittles float will take part in the parade and limited edition rainbow-less packs containing white Skittles will be given out along the route.
The campaign will include digital outdoor at key sites along the Pride route and around London, provided by Posterscope, as well as social, PR and influencer activity.
Richard Brim, Executive Creative Director, adam&eveDDB, said: ‘In a world where brands show their support for the LGBT community by featuring the rainbow, we decided to do the exact opposite give our ours way.”
Account Manager: Matt Dankis
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Account Director: Brittany Lippett
Designer: Stanley’s King Henry
Producer: (Experiential) Emilie Verlander
Managing Partner: Fiona McArthur
Creative Agency: adam&eveDDB
Project Manager: Caroline Tripp
Creatives: Matt Fitch, Mark Lewis
Senior Planner: David Mortimer
Head of Planning: Jessica Lovell
Integrated Producer: Maebh Kelly
Head of Design: Alex Fairman
Planner: Lindsey Jordan, Eloise Huntingford
Media Agency: Mediacom
Production Company: cain&abel
Category: Food , Sweet