Sir Patrick Stewart Gets the Shaft Again in Droga5's New Strongbow Spot

Today, Strongbow Hard Apple Ciders, the number one selling global cider brand and best tasting hard cider at the 2015 World Beer Championships, announced the launch of its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The humorous new commercials will showcase Strongbow’s award-winning range of flavors by poking fun at Sir Patrick Stewart’s impressive acting range. The ads follow the brand’s highly successful 2015 “All You Need Is Ice” campaign, which highlighted how Strongbow over ice is the “bestest” cider, to a point that a celebrity of the Sir Patrick’s caliber is not required to get consumers to try it.

Strongbow’s new 2016 “Impressive Range” campaign includes multiple new spots, the first of which debuts digitally today on the brand’s YouTube page and will begin airing on TV nationally March 7th. The launch will be supported through a mix of traditional and paid media, digital, PR and experiential marketing with the remaining spots launching later this summer. 

“I am delighted to be working with Strongbow for a second year, this time showcasing the brand’s impressive range of crisp and refreshing flavors,” said Sir Patrick Stewart. “I have always enjoyed Strongbow Hard Cider, and was drawn to this campaign in particular because of its lighthearted humor and how it provides me with an opportunity to poke a bit of fun at myself.” 

“Working again with Sir Patrick Stewart in our new Strongbow campaign is very exciting! This has been a fantastic creative collaboration, as we tell the story of our impressive range of flavors through his impressive acting range,” said Alejandra de Obeso, Brand Director Strongbow, HEINEKEN USA. “Sir Patrick has an amazing sense of humor and -just like Strongbow- he doesn’t take himself too seriously. He has embraced how fun and approachable our product is, while also showing a side of his personality that people may not have seen before.”

The witty campaign was created with Strongbow’s agency partner Droga5.