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Hires, Wins & Business
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Simian Releases End-to-End 360°/VR Video Support and Workflow Solution

Simian, 4 months, 1 week ago

For the first time, all-inclusive support for 360°/VR video presentations is available to business and creative teams

Simian Releases End-to-End 360°/VR Video Support and Workflow Solution

Simian, in collaboration with 360°/VR companies VRTÜL and Ovrture, has created a first of its kind, comprehensive, end-to-end workflow solution designed to address the emergence of 360°/VR video, along with the specific needs of business and creative teams that work with 360°/VR.

“Client review is an essential part of creative workflow and 360°/VR video posed a very specific set of challenges. Simian has been supporting client review and video annotation for a long time however, unlike traditional 2D video which is flat, 360°/VR video is a 3D sphere, which means you have many coordinates within a single frame,” says Simian Co-Founder, Brian Atton. 

What makes Simian’s 360°/VR solution unique is the ability to annotate based on pinpointing exact coordinates which until now, was not possible. “Simian has solved the problem by accurately time stamping comments and video annotations within the exact coordinates of a frame, thereby ensuring that teams and clients are consistently on the same page and the smallest of details are captured,” Atton adds.

"There are very few good examples for VR companies who need quality private media sharing services, and Simian meets a huge need for us to share with our agency and brand relationships,” says Casey Sapp, Founder & CEO of VRTÜL.

Simian CTO & Co-Founder Jay Brooks adds: “Currently, 360°/VR video technology is moving fast and standards are scarce. Simian’s initial support covers the state of the industry as it exists today with desktop browser support of 360° video. Support for VR headsets will be forthcoming.”

Simian has also integrated 360°/VR video into its showreel presentations and its upcoming microsite upgrade, to enable business teams and sales reps to pitch 360°/VR video. “We’re really excited to be the first to offer this breakthrough enhancement, because it’s something that hasn’t been available before within a Media Asset Manager,” says Brooks.

"In the rapidly evolving Virtual Reality media space there are fundamental problems producing fully-immersive VR. Simian’s new support for mono and stereoscopic 360° media changes everything,” says Randy Donaldson, Head of Business Development at Ovrture.

This breakthrough technology is currently available for all desktop browsers, Android, iPad and will be supported via the Simian Now! app for iPhone in the very near future, where you can view 360°/VR video and also download it for presenting offline. Support for VR headsets is also on the way.

“With the addition of Simian 360°/VR support, Simian will be filling a gap in the industry as a new trend emerges, thereby setting the standard for future solutions,” says Atton. “Setting the standard then breaking it, is how we work and this 360°/VR solution is only the beginning of what’s on the horizon for Simian clients. We’re really excited about where things are headed, so you definitely want to watch this space,” Atton concludes.