Siemens Appoints R/GA London as Agency of Record for Employer Brand
Agency to re-define employer brand strategy to secure Siemens place as an employer of the future
R/GA London, the company for the Connected Age, is pleased to announce that it has been appointed by Siemens AG, the iconic engineering Company, as lead agency to co-create their global employer rebranding strategy and activation.
Christoph Knorn, Global Director Employer Branding at Siemens said, "We were looking for the rare combination of strong expertise in brand transformation, leading edge digital inspiration, data based development, a good understanding of HR and the ability to support our core markets locally. After a careful selection process we felt that R/GA London really brings to the table what we have been asking for. Here are two tech companies teaming up to develop something relevant and impactful."
The agency will be responsible for helping re-defining the company’s employer brand and inspire the next generation of engineering genius both internally and externally. R/GA London will also be responsible for helping Siemens activate the new employer brand positing locally through their global office network.
“We are delighted to have been appointed a global partner for Siemens. R/GA and Siemens share a DNA in innovation and design and we very quickly established a shared strategic vision for genuine transformation.” said Matt Lodder, EVP Managing Director R/GA EMEA. “What struck us early on, was the sheer scale and breadth of Siemens engineering. We’re really looking forward to helping tell some of these extraordinary stories.”
Following the appointment, R/GA London has begun to define a strategic positioning that will be globally activated over the coming months in Siemen’s key markets including; the US, China, India, UK, Brazil, Germany and the UAE starting internally followed by an external program bringing the re-shaped brand to live.