Sid Lee Amsterdam Launches Absolut 'Create'

Glassworks Amsterdam are proud to present the result of their collaboration with Sid Lee Amsterdam and director Bob Harlow of Somesuch, a characteristically stylish spot for Absolut Vodka.

Building to an epic crescendo, the film gives an insight into the behind-the-scenes work of creative types from across the globe. It follows their journey from inspiration to creation, visually and musically building towards its' climax and the culmination of these people's work, their showcases.

The Amsterdam facility provided detailed post-work, a unifying grade, some stylish Flame and 3D work and beautiful 2D animations.

Absolut have always created stunning advertising and it was great to work with Sid Lee and Bob Harlow at Somesuch to be a part of this output.

Credits

Advertising Agency: Sid Lee Amsterdam
VP / Managing Partner: Eric Alper
Creative Director: Jasmine Loignon
Copywriter: Lee Hempstock
Account Director: Nathan Winstanley
Executive Producer: Paul Weston
Line Producer: James Waters

Director: Bob Harlow
Production Company: Somesuch & Co.
Head of Production / EP: Ezra Xenos
Producer: Janie Delorme

Post: Glassworks 
Flame Lead: Kyle Obley
Flame Artist: Morten Vinther
Flame Assist: Bob Roijen
2D Animation: Lise Prud Homme
Colourist: Scott Harris
Executive Producer: Phil Linturn
Executive Producer: Armand Weeresinghe