Shazam! Inspires Real Life Heroes in Brazil for At-Risk Youth Campaign

In the last 95 years, Warner Bros. Pictures has told stories of superheroes: Batman, Robin, Superman, Shazam. In addition to their superpowers, these characters have something else in common: they were raised outside their birth families. There are approximately 9,500 children and adolescents up for adoption in Brazil. As Shazam! is one of the most anticipated movie launches this year, why not use the fame to raise awareness and inform people about the adoption and sponsoring of youths?

"Meet a real-life superhero" is a project created by J. Walter Thompson Brazil that began as extra content to Shazam!'s official trailer. At the end, a youth from a shelter called "real-life superhero," invited people to learn more about his superpowers and to sponsor these children and adolescents in shelters. On the Brazilian foster care institution site, you can see the stories of three real-life superheroes: Super Actor, Super Nice and Super Empathy.

In partnership with the São Paulo Court of Justice and nine foster care institutions, 80 young people watched the premiere of the film Shazam!. The premiere was a success, with the second largest television network in the country there to cover the event. "Meet a real-life superhero" generated debate on a topic that is rarely addressed.