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Shack Up Anywhere On the Road with the Ford Hotel EcoSport

J. Walter Thompson LATAM, 4 months ago

GTB Brasil transforms a spare tire cover into a new brand experience

Shack Up Anywhere On the Road with the Ford Hotel EcoSport

The Ford EcoSport is a car made for the adventurous, those who like to go further and discover new places. And for the consumers to make the most out of their stay, GTB Brasil created the Hotel EcoSport. The first spare tire cover that is also a tent. An exclusive hotel that accompanies EcoSport owners wherever they go.

“We transformed what was only a car accessory in a new brand experience, where consumers could interact with the product, creating engagement with the brand and strengthening its territory of communication: freedom”, says Vico Benevides, Executive Creative Director of GTB Brasil.

The concept behind the Hotel Ecosport is that nature is a big hotel where people should stay at least one day because it is the only hotel in the world with as many stars as you want, where the guests have natural air conditioning, unscheduled check-in and can even choose the room’s view, turning the desire to stay in the nature an affordable and easy thing for anyone who owns a Ford EcoSport.


Creative Agency

Creative Director: Rodrigo Strozenberg, Arnaldo Boico, Marcelo Jesus, Rafael Freire

Copywriter: Caio Lekecinskas

Art Director: Raphael Taira, Gabriel Carletti

Executive Creative Director: Vico Benevides

Creative Technologist: Ícaro de Abreu, Curt Jaksen

Group Creative Director: Toby Barlow

Creative Agency: GTB Brasil

Digital Planner: Laísa Nascimento e Livia Lanzoni

Music and Sound

Audio Post Production: Antfood

Producer: Lou Schmidt, Pedro Botsaris, Vinicius Nunes, Wilson Brown


Editor: Tiago Gil

Post Production / VFX

Post Production House: Clan VFX

Production Company

Director: Nixon Freire

DOP: Flavio Zangrandi

Producer: Anderson Lopes, Miguel Marino

Production Company: Landia

Production Service

Production Service Company: Southside Productions

Category: Automotive , Cars