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Hires, Wins & Business

Seven Sunday Films Launches New Content Division The Eight Sunday

The Eight Sunday will primarily concentrate on digital video content, and will also undertake some smaller budget TVC work

Seven Sunday Films Launches New Content Division The Eight Sunday

To meet the increasing demand for quality online content delivered on time and to budget, production company Seven Sunday Films has launched new content division, The Eight Sunday.

Steered by experienced Indonesian producer Yugi Darmawan, the newly formed company aims to lead the way within the digital domain in the local market.

Offering full service production along with producing content ideas and copywriting services, The Eight Sunday will primarily concentrate on digital video content, and will also undertake some smaller budget TVC work, particularly when working with brands direct.

Just prior to launching The Eight Sunday, Seven Sunday Films produced a regional job for Uber directed by Mark Toia and shot in Indonesia. A digital project produced at an affordable budget and using a high-end director, executive producer of Seven Sunday Films, Rodney Vincent, says it’s a good example of the type of projects The Eight Sunday will take on.

“At the end of the day, it all comes down to offering our clients solutions and managing their expectations,” explains Vincent. “The digital wave in Indonesia is expanding by the day and there is a massive demand for quality digital content in this part of the world.”

However, Vincent admits there could be improvements made to the current quality of content surfacing out of the region, which he says can be limited in production value and developed with unclear messaging. He believes the time is right for The Eight Sunday to become a strategically led production partner that specialises in producing quality content for clients.

“Since the core of our company’s philosophy has always been about quality and added value, we intend to make a difference and hopefully raise the production ante on digital films here in Indonesia.”

Concentrating mainly on the Indonesian and Singaporean markets, The Eight Sunday aims to fill a gap in the market for clients not able to commit to large-scale big budget commercials but who desire decent quality videos with concise and clear messaging.

Photo Caption: (Left to right) The Eight Sunday team Yugi Darmawan, Rodney Vincent and Rachel Srisumarsih.