Serviceplan to Reveal ‘The Future Will Be Now’ White Paper at Dubai Lynx

Dubai: The Future of Communications, from both a global and a Middle East perspective, will be a key focus at Dubai Lynx (March 11th to 14th), the biggest festival in the Middle East and North Africa region for the creative communications industry.

Serviceplan Group Middle East, the German headquartered marketing services company which operates its Middle East office from Dubai, is sponsoring the Dubai Lynx Festival for the first time. Part of the programme will see their CEO Rami Hmadeh and Director of Strategy, Frances Bonifacio, host an informative breakfast event for The Marketing Society. Central to this will be the unveiling of a White Paper developed at the La Futura conference last November. The event saw international futurists, experts and opinion formers representing a range of business sectors discuss trends and future innovations, with Communications a key topic. Serviceplan Group Middle East was one of the chief organisers and a partner sponsor of the event, which also included DEWA and Volkswagen.

Rami Hmadeh, CEO of Serviceplan Group Middle East, comments: “We are very excited at the prospect of revealing our White Paper to an audience for whom progress and innovation is crucial if they are to remain at the forefront of change in a constantly evolving industry.  We will be bringing a global as well as local perspective to the event and that is important for the audience, many of whom are working on GCC and MENA focused briefs and clients.”

Serviceplan is a trailblazer when it comes to the interpretation of future trends and their impact. The agency’s work with automotive giants, BMW and MINI and FMCG stalwarts, including Nespresso and Danone has made it a pre-requisite for the agency to stay ahead of cultural shifts, consumer behaviour and prospering market requirements.

Hmadeh adds: “We are looking forward to sharing some of that knowledge at the Dubai Lynx event, as well as inviting audience feedback of course. We want our guests to leave feeling both inspired and appreciative of the role they can play in meeting the requirements of today’s and tomorrow’s generations.”

As well as being an official sponsor of Dubai Lynx, Serviceplan also have a presence on the Jury. Sandra Loibl, Executive Creative Director at Serviceplan Munich Campaign 1, will be on the Jury for the Promo & Activation, Outdoor, Interactive and Mobile category.