See The Beauty Of A Mothers Body In New Dove Ad

tantrum director Amanda Blue has delivered a stunning portrayal of everyday mothers beauty in the latest Dove execution for the US and Canada.

The film is based on and features the words of a poem, ‘A Mothers Body’, by English beat poet Hollie McNish. The poem was adapted for the screen.

The film captures over the course of a day how a mother uses her body to love, tend and care for her children – it is both extraordinary and life affirming. The subtle message is an important one, suggesting that we appreciate just how magical a mother’s body is and what it enables women to do - by creating and sustaining a whole new generation. This is a film that notices the everyday details of motherhood whilst simultaneously celebrating a woman’s body for all its authentic beauty. Dove is synonymous with skin care and real women. So it is hard to imagine a more perfect film for the brand.

Credits

Agency – Ogilvy & Mather, London

Producer / Head of Integrated Media Production – Maggie Blundell

Creative / Global Creative Director – Christine Jones

WWCD – Andre Laurentino

Prod Co – tantrum

Director – Amanda Blue

Producer – Stuart Wrigglesworth / Will Waters

Dop - Ian Murray

Editing House – Assembly Rooms

Editor – Katherine Janes

Post Production - Framestore

Colourist – Steffan Perry

Post Production Supervisor – Heather Kinal

Sounds studio – Jungle

Sound Engineer – Culum Simpson