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Seb Edwards’ Jon Hopkins Promo is a Gritty Reflection of Today

Academy Films director helms a feast of choreography for the electronic musician

Seb Edwards’ Jon Hopkins Promo is a Gritty Reflection of Today

Academy’s Seb Edwards has directed the music promo for Jon Hopkins’ ‘Singularity’. 

“I’ve always loved Jon’s work and we've been wanting to collaborate for a while,” says Seb. “Singularity is such an incredible track, its merciless intensity somehow reflects our troubled times. I wanted to capture the feeling of defiance that rises from the initial brutality. The track is ultimately about acceptance and finding peace in nature. I hope I did it justice.”

The film was DP’d by Khalid Mohtaseb. Check it out below. 


Label – Domino Records
Production Company - Academy Films
Director - Seb Edwards
EP - Medb Riordan
Producer - Ash Lockmun
Head of Music - Leah Joyce
Cast: Aliashka Hilsum
Cast: Jarkko Mandelin
Production Manager - Gemma Priggen
DOP - Khalid Mohtaseb
1st AD - Nick Shuttleworth
Production Designer - Robin Brown
Choreographer - Hofesh Shechter
Choreographer Assistant - Sam Coren
Stylist - Bratsk
Casting - Philippe Elkoubi @ OhmStudio Paris
Shot on location in Belgrade, Serbia
Local Service Production Company: BAS Productions, Belgrade
Local Line Producer: Uroš Lazič
Local Line Producer: Rastko Petrović
Local EP: Rok Ban
Editor: Sam Rice-Edwards @ Assembly Rooms
Sound Design: Mark Hills @ Factory Studios
Grade by MPC London
Colourist: Jean-Clement Soret
Colour Producer: Ellora Chowdhury
VFX by Mikros-MPC
VFX Supervisors: Stephane Allender
VFX Shoot Supervisor: Laurent Creusot
VFX Producer: Xavier Questel
VFX Bangalore Team:
Bangalore Line Producer: Pooja Pandya
Bangalore VFX team: Stephane Allender, Mark Robinson, Silam, Abdul Labeeb, Akhil K.P., Anurag Singh, Kajal Pandya, Kiran Veeraswarapu, V Jegadeesan, Ganesh Kumar S, Prashanth Paramasivam, Gowri Sankar Velusamy D, Bakiyaraj P, Mohan Rao, David Rouxel, Manideep Sanisetty, Rajinikanth R

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Genre: Music performance , Scenic , choreography