StrawberryFrog founder starts an uprising
Do Donald Trump's facial snarls attract or propel people to his movement? Why create an enemy? Does it help to take a stand?
"There's no better way to explain the power of movement marketing in the era of movements and uprisings than by creating a podcast," says Scott Goodson, founder of StrawberryFrog and the person behind Uprising now available on iTunes.
The UPRISING podcast presents interviews with leaders about building social, cultural and marketing movements. Check it out here.
"Why did Donald Trump need to have Chris Christie by his side? That's what I asked world renowned Chimp expert and TED speaker Frans De Waal of Emory University. Why do women feel compelled to stand for him when he insults females? That's what women's mental health expert Kelly Kitley explains. Is Donald Trump just the greatest brand of all? That's what I asked Marketing Journalist Barbara Lippert," says Scott Goodson.
Episode 1,2,3,4 are entitled "Donald Trump: Love him, hate him, what can you learn from him."
"We put together the first few episodes and have a calendar for the year," says Nicola Coneally producer for the Uprising series. "There are millions of topics that we can cover under the Uprising theme. It's a lot of fun!"
Now available on iTunes, Scott Goodson's Uprising Podcast, is named after his best selling book, Uprising: how to build a brand and change the world by sparking cultural movements.'
"Podcasting is a blast and is a movement on the rise. Who doesn't love to listen to The Moth, Good Life Project, The NPR TED Radio Hour, or Wait Wait Don't Tell Me. People want inspiring a fun content to listen to, short and fun."