Sand Creates Majestically Beautiful Assassin’s Creed Origins Pre-Launch Film

For the first time, this new episode takes us back to the roots of the brotherhood in Egypt, in the first century B.C. The country is threatened by civil war and the expansion of Roman Empire. The end of a 3000-year-old civilization is at stake. Those troubled times will give birth to a hero, Bayek. 

DDB° Paris had already started teasing the fans with Mystery Enemies, a scary series of short films. For its first pre-launch film, the agency chose to set the stage before the exhilarating fights, wars and conspiracies of the game. It’s a contemplative immersion into the world of Assassin’s Creed Origins, bathed in crepuscular light and carried by Max Richter’s music, especially re-orchestrated for the occasion. 

A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, the film shows the symbols and achievements of a whole civilization being swept away by the wind.

The end of this era will mark the beginning of the assassins’ history. DDB° Paris chose to explore their philosophy in a second film to be released mid-October.

From Sand will be released on September 29th  through digital media.

 

CREDITS:

Advertiser : Ubisoft

Agency : DDB° Paris 

Executive Creative Director: Alexander KALCHEV

Art Director : Mickaël JACQUEMIN

Copywriter : Benoît OULHEN

Account Managers : Marie-Elise ARCHAMBAUD, Karl CÔME-CORNEILLE

Client Account Managers : Geoffroy SARDIN, Guillaume CARMONA, Clément PREVOSTO,

Justine TOXÉ

Game Advisor : Alban 404

Strategic Planning : Sébastien GENTY, Dominique CASTELLANO

Agency Producer : Quentin MOENNE-LOCCOZ

Production : Eddy

Producers : Lars WAGNER, Jean-Francois BOURREL

Studio : MPC N.Y

Director : Rob PETRIE

Sound Production : The

Music Supervisor : Alexandre RABIA

Composer : Max RICHTER