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Samsung's 'Human Kaleidoscope' Gets Better Every Time You Watch It

Partizan London, 9 months, 3 weeks ago

Partizan's Michael Gracey directs a visual treat through R/GA New York

Samsung's 'Human Kaleidoscope' Gets Better Every Time You Watch It

Visual wunderkind & Partizan director Michael Gracey effortlessly demonstrates that even the most advanced technology still needs the human touch for functionality with this new Samsung spot from R/GA New York. 

Meticulously choreographing a myriad of dancers, yogis and musicians to Cash Cash’s ‘Kiss the Sky’, he brings the S2’s features to life on a truly grand scale. It gets better every time you watch.....

Creative Agency

Executive Producer: Lisa Greenleaf

Producer: (Senior) Lyra Rider

Creative Agency: R/GA, New York

Executive Creative Directors: Chris Northam, Eric Jannon


Editor: Stuart Bowen

Post Production / VFX

Post Production House: Union Editorial

Production Company

Choreographer: Cheyenne de Miranda

Director: Michael Gracey

DOP: Denzil Armour-Brown

Executive Producer: Jennifer Gee

Line Producer: Russell Curtis

Production Company: Partizan